foodtrend.news, FOOREND
Curating and proposing F&B trends across Korea and the world.
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From news clippings to a dedicated F&B trend magazine.
FOOREND began in 2022 as Alex's personal news clipping practice — a way to stay close to the F&B industry after leaving a buyer role at a Korean department store.
Nearly four years later, that practice has grown into a Korean and global F&B business magazine — read by 3,500+ newsletter subscribers, followed by 4,900+ on Instagram, and joined by 1,000+ KakaoTalk readers.
Over 200 newsletters have been published, curating more than 1,000 food trend signals. Today, FOOREND uses that data to publish Short Reports — concise answers to the trend questions F&B professionals get stuck on.
foodtrend.news is where all of it lives — FOOREND's present headquarters. Browse the weekly curation across the publications we read, request a Short Report on the trend question stuck in your business, or look through the brand collaborations and corporate education programs we've been part of.
Discover the brand collaborations and corporate education programs FOOREND has been part of.
View → CONTENTS ARCHIVE NEWSLETTERSee FOOREND's Original Newsletters and the weekly curation across the publications and channels we read.
Read → ORIGINAL TREND REPORT SHORT REPORTRead FOOREND's Short Business Trend Reports — built on 1,000+ curated food trend signals.
Read → BUSINESS CONTACT CONTACTFor business collaborations, trend education, or other inquiries — share whatever you'd like FOOREND to hear.
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