F&B Editor · Marketer · Product Builder

F&B Insight,
Built into Products.

Four apps shipped in 2026.
One F&B magazine behind them.

Alex Kim follows the F&B industry through FOOREND and builds the problems he finds — in the field and in everyday life — into products, handling concept, UX, content, AI development, launch and iteration.

View Products About Alex

    About Alex

    Editor, marketer,
    and product builder.

    Alex Kim is the publisher of FOOREND, an F&B business magazine, and an independent product builder turning industry insight and everyday problems into digital products.

    He planned, designed and launched Baby Plate, a dining app for parents, KREND, a map of trending places and pop-ups, Company Dinner Planner and the iOS app My Recipe Notes — using AI development tools to run the whole process, from concept and UX to content, data, launch and iteration.

    Previously he worked in F&B marketing at TBR and at Glow Seoul, a space-brand IP studio, and as an F&B MD/Buyer at Lotte Department Store. For more than six years he has also served as the lead F&B business advisor on the Kakao Webtoon series 〈지옥사원〉.

    Selected Products

    Products built from real problems.

    Each one started as a problem worth solving — built quickly, improved in public.

    This isn’t a portfolio of apps.
    It’s a portfolio of problems I decided to solve.

    01

    Baby Plate

    베이비플레이트 Live

    A restaurant discovery app for parents who still care about great food.

    Finds restaurants by the child’s age and the facilities a family actually needs, then lines up the places worth stopping at before and after the meal.

    No.1 in the Toss Food & Drink category one day after launch

    Built
    2026.07
    Platform
    Toss Mini App
    Status
    Live
    Role
    Planning · UX · Content · Data · AI Development
    Audience
    Parents eating out with infants, toddlers and young children

    Problem

    Wanting to eat well doesn’t go away when a child arrives. But restaurant apps rarely say whether a place has high chairs, whether a stroller fits through the door, or whether there is a nursing room, a diaper-changing station or a private room. What a family needs also changes with the child’s age. Parents end up calling ahead every time — or skipping the meal out altogether.

    Solution

    Baby Plate helps parents discover restaurants using age-based filters, practical facility information, maps and community contributions. The filters come first, and only places that pass them appear in the list and on the map. Kids’ cafés, parks and libraries sit on the same screen, so a parent can plan the whole outing rather than a single table.

    Design Notes

    02

    KREND

    크렌드 Live

    Korean Trend Map, krend.

    Trending restaurants and pop-ups that are open right now, on a single map — with KREND DAILY for scanning what just appeared.

    Built
    2026.07
    Platform
    Toss Mini App · Web
    Status
    Live
    Role
    Planning · UX · Content · Data · AI Development
    Languages
    KR · EN · JP · ZH

    Problem

    Information about new pop-ups and trending restaurants is scattered across social media, and expired events often remain mixed with currently available places. Working out where something actually is means opening a separate map app.

    Solution

    KREND brings trending restaurants and active pop-ups together on a single map, with category filters, operating dates and daily trend updates. Anything with an end date drops off the map once it closes, and KREND DAILY cards link straight back to the original Instagram post.

    Design Notes

    03

    Company Dinner Planner

    회식장소 선정안 Live

    The right place for the headcount and the budget, fast.

    Enter a base location, headcount, budget per person and search radius, and the app sorts candidates by cuisine — backed by published corporate-spending records and formatted as something you can send on.

    Built
    2026.08
    Platform
    Toss Mini App
    Status
    Live
    Role
    Planning · UX · Data · AI Development
    Audience
    Employees and office managers putting a company dinner together

    Problem

    Choosing a place for a company dinner requires balancing location, headcount, budget, distance and food categories. Explaining and sharing the final options also takes unnecessary time — the reasoning has to be justified to the team, then typed out again in a chat window.

    Solution

    The app turns location, headcount, budget and search radius into a structured shortlist of restaurant categories and shareable options. Amounts come from published payment records divided by the number of people on the receipt, not from menu prices. The result screen is already laid out as a proposal, so copying it produces a report.

    Design Notes

    04

    My Recipe Notes

    마이 레시피 노트 App Review · Coming Soon on iOS

    Recipes and timers, on one screen.

    An iOS app that brings recipes in from photos and links, lays out ingredients and steps, and runs several timers on the same screen while you cook.

    Built
    2026.08
    Platform
    iOS
    Status
    App Review · Coming Soon on iOS
    Role
    Planning · UX · AI Development
    Audience
    Cooks who rewrite recipes their own way and keep them

    Problem

    Following a YouTube recipe often means repeatedly scrubbing through the video to find ingredients and steps. Even after writing the recipe down, switching to a timer app and back can interrupt the cooking flow and lead to missed timing or overcooked food.

    Cooking multiple dishes makes the problem even harder.

    Solution

    My Recipe Notes imports recipes from photos and links, organizes ingredients and steps, and keeps multiple timers on the same screen.

    The standard cooking view includes two timers, while Chef Mode supports additional timers for managing several cooking processes at once. Users can also edit imported recipes and save their own version.

    Design Notes

    FOOREND

    FOOREND

    The insight engine
    behind the products.

    FOOREND is an F&B business magazine covering emerging trends across Korea and global markets. Through years of publishing newsletters, reports and industry analysis, it has built an archive of market signals that informs Alex’s products, research and client work.

    Kakao Letter
    1,000+
    Newsletter
    3,600+
    Instagram
    5,000+

    FOOREND on Instagram

    Selected Work

    Beyond products.

    Before building products, Alex worked across F&B marketing, retail, branding, content, research and education.

    Business Contact

    Let’s WORK TOGETHER!

    From F&B research and trend reports to brand strategy, content marketing, digital product planning, lectures, consulting and editorial collaborations. Even if the project is still an early idea, feel free to get in touch.

    • F&B Research & Trend Reports
    • Brand & Content Marketing
    • Product Planning
    • Digital Product Collaboration
    • Lectures & Corporate Training
    • Consulting & Advisory
    • Interviews & Editorial
    • Coffee Chat

    Start a Project [email protected]